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WHAT IS DIGITAL SIGNAGE? That’s a great question!  There’s been a lot of discussion about the meaning of the term and even if the name itself is even the right one, but there’s no question that it’s everywhere.  You can’t drive down the road, walk into a restaurant, head to an airport, even go a […]

WHAT IS DIGITAL SIGNAGE SOFTWARE? Digital signage is a fragmented industry, with hundreds of vendors competing to sell you their solution.  If you’ve seen some of the marketing or been to a tradeshow, you might notice that all the messaging feels very “me-too”.  That’s because, at a high level, the components of any digital signage […]